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| Isuzu 1999 "Cars, Prepare for Extinction" Brochure - Front Cover |
The first major marketing promotion in the US for the Isuzu VehiCROSS included this really fantastic 16 page (including covers) brochure. This die-cut 13" x 6 ½" brochure is unusual both for it's oversized, "D" shape, but also for its high production quality with full image bleeds on most pages (where the image goes to the edges of the paper). Full-color "artsy" images abound. It is a beautiful piece of marketing and came included in a direct-mail promotion of about 2000 copies (the actual brochure went on to be printed as a run of an additional 15,000 to be distributed to Isuzu dealers).
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