Isuzu 1997 "Your Sports Mind" Poster Set

Isuzu 1997 "Your Sports Mind" Poster Set Cover/Envelope

Published: 1998

Part of an Isuzu Japan campaign, this promotional set contained 12 Full-color posters on high-quality paper (plus one glassine introduction sheet and Japanese-text sheet), packaged in a 28.5 mm x 37 mm stiff-paper black folder. The shots are mostly intentionally blurred "action" images of the VX going down roads and trails. Interesting and rare, I've heard that both the card sets (below) and posters were available in Japan through dealerships in limited quantities. The posters were given out to Isuzu US VX visitors at a meet in Cerritos several years ago (incidentally, the original VX concept, as well as the VX02 and VX04 concept vehicles at the time were stored at Cerritos). 

Note that when I purchased this poster set it included both the Isuzu JDM 175 Limited Edition VehiCROSS catalog and the Isuzu JDM VehiCROSS Accessories 1997 Catalog (I don't believe the set normally has these two catalogs included).

Isuzu 1997 "Your Sports Mind" Poster Set Contents

Isuzu 1997 "Your Sports Mind" Poster Set Vellum

'97通商産業省選定 グッドデザイン商品
'97~'98 日本カー・オブ・ザ・イヤー選考委員特別賞受賞 日本カー・オブ・ザ・イヤー実行委員会主催

'97 Good design product selected by the Ministry of International Trade and Industry
'97~'98 Received Japan Car of the Year Selection Committee Special Award Sponsored by Japan Car of the Year Executive Committee

Isuzu 1997 "Your Sports Mind" Poster Set Poster 1

Isuzu 1997 "Your Sports Mind" Poster Set Poster 2

Isuzu 1997 "Your Sports Mind" Poster Set Poster 3

Isuzu 1997 "Your Sports Mind" Poster Set Poster 4

Isuzu 1997 "Your Sports Mind" Poster Set Poster 5

Isuzu 1997 "Your Sports Mind" Poster Set Poster 6

Isuzu 1997 "Your Sports Mind" Poster Set Poster 7

Isuzu 1997 "Your Sports Mind" Poster Set Poster 8

Isuzu 1997 "Your Sports Mind" Poster Set Poster 9

Isuzu 1997 "Your Sports Mind" Poster Set Poster 10

Isuzu 1997 "Your Sports Mind" Poster Set Poster 11

Isuzu 1997 "Your Sports Mind" Poster Set Poster 12

Isuzu 1997 "Your Sports Mind" Poster Set Poster Insert

 風の歌声、陽の温度、時の行方、瞳の記憶、魂の解放・・・
「感性領域で交わす人とクルマの会話は、反芻し、深い絆へと昇華する。
触発する日常。高調する鼓動。浄化する精神。
意のままの軌跡を描いて路面をトレースする、 その刹那に、
ドライバーは“至福の一体感”の、なんたるかを知る。
「人の五感と響き合うオールラウンドリアルスポーツ、 ISUZU 「VehiCROSS」。
走ってきた、その時間の密度が、強く、深く、心を満たす時、
過去にだれも体感することのできなかった未踏の地平が、 いま、拓ける。

The song of the wind, the temperature of the sun, the passage of time, the memory of the eyes, the release of the soul...
``Conversations between people and cars in the emotional realm become ruminative and sublimate into deep bonds.
Daily life that inspires. A high-pitched heartbeat. Purifying spirit.
At that moment when you trace the road surface as you like,
The driver learns what a "feeling of blissful togetherness" is.
``ISUZU ``VehiCROSS'' is an all-round real sport that resonates with people's five senses.
When the density of the time I ran through fills my heart strongly and deeply,
Unexplored horizons that no one could experience in the past can now be opened up.

All Isuzu images and captions are copyright Isuzu Motors Corporation and used without permission. All other content, including images and editorial, is Copyright © 1997-2024 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton.